About Me
Tony Knaff
I'm an experienced UX leader with nearly 20 years driving digital transformation and building exceptional user experiences for global brands. I specialize in translating complex business challenges into elegant, scalable design solutions that deliver measurable results.
What I Do
I lead cross-disciplinary teams through enterprise-scale digital initiatives, from B2B commerce platforms to global ERP systems. My approach combines strategic vision with hands-on execution, ensuring that user experience remains at the center of every product decision.
I've directed design teams implementing AI-enhanced UX strategies for enterprise clients. I've built design practices from the ground up, mentored designers through structured coaching programs, and created frameworks that have improved team efficiency by 40% while maintaining exceptional quality.
Impact & Results
Led launches of enterprise B2B commerce experiences on Salesforce Commerce Cloud
Developed go-to-market accelerator that increased average order amounts by 25% and doubled to tripled conversion rates
Improved project estimation accuracy, contributing to 34% increase in successful bids
Mentored cross-regional design teams achieving 60% promotion rates
Implemented design systems and certification paths that elevated team capabilities
My Approach
I believe great design happens at the intersection of user needs, business goals, and technical possibility. Whether I'm conducting user research, facilitating workshops, or presenting to executive stakeholders, I focus on creating experiences that are both powerful and delightful. My background as a certified Scrum Master enables me to seamlessly integrate design thinking with agile methodologies, driving rapid iteration and continuous improvement.
Designing Success