My Work Experience
Owner - Freelance
Justapixel
Apr 2008 - Present
User Experience, Creative Direction, and Digital Transformation consultancy.
Vice President, Design
Merkle
Jan 2025 - Apr 2025
Led a 5 person UX & Visual design team through Shift7’s acquisition by Merkle Dentsu, ensuring 100% project continuity and integrating design workflows seamlessly into a global organization post-merger.
Vice President, Design
Shift7 Digital
Jan 2024 - Apr 2025
Directed Shift7’s creative practice, leading cross-disciplinary teams of 5 designers and strategists to implement AI-enhanced UX strategies, driving automation initiatives for global enterprise clients and achieving ~20% increased efficiency.
Partnered with practice leads to co-develop project scopes and statements of work, enhancing pre-sales collaboration and increasing proposal win rates by 5% through integrated UX design strategies.
Mentored and developed a cross-regional design team of 4-6 members, implementing personalized up-skilling programs and peer-led workshops that improved design efficiency against projected product margin by 40%.
Oversaw integration of global design resources into U.S.-based teams, improving cross-regional efficiency and enabling 24-hour design operations.
Led launch of enterprise B2B commerce experiences for clients including Valley Irrigation, Formerra, Citgo, FleetPride, and Highline Warren on the Salesforce Commerce Cloud platform.
Group Design Director
Shift7 Digital
Apr 2022 - Jan 2024
Co-developed UX focused Salesforce certification paths and career progression frameworks, enabling 92% of team members to earn industry credentials.
Led UX solution design for strategic pre-sales engagements, improving project estimation accuracy and contributing to a 34% increase in successful project bids and on-time delivery.
Mentored a core team of 5 designers through structured coaching and feedback, resulting in three promotions and elevating team design capabilities by 35%.
Led experience design for Shift7's Salesforce B2B Commerce Accelerator, launching a customizable go-to-market solution that increased average order amount by 25% and doubled to tripled conversion rates.
Design Director
Shift7 Digital
May 2019 - Apr 2022
Developed and implemented human-centered design strategies that uncovered critical user insights, enhancing digital transformation projects for enterprise clients valued at over $6M YoY.
Directed cross-platform design initiatives using Salesforce, Bloomreach, AEM, and Sitecore, delivering scalable commerce and content solutions that improved client digital engagement across project-specific KPIs by 40%, on average.
Mentored junior and mid-level designers via structured one-on-one coaching, enhancing team proficiency by introducing advanced UX tools and workflows, leading to a 60% promotion rate.
Associate Creative Director
Gorilla Group
March 2018 - May 2019
Collaborated with design leadership to establish UX methodologies and expand research capabilities, introducing usability testing tools that reduced design iteration cycles by 67% and improved research output quality.
Acted as UX SME in business development efforts, leading discovery sessions that contributed to securing major clients like Intelligentsia Coffee and Specialized Bicycle Components, directly influencing closed deals valued at over $7M.
Directed UX strategy across projects, aligning scope and customer experience goals while contributing to deliverables to ensure execution quality.